What is a primary advantage of unstructured interviews?

The primary advantage of unstructured interviews is their flexibility, which allows the interviewer to adapt the conversation based on the interviewee's responses and needs. This adaptability can lead to a more in-depth understanding of the interviewee's perspectives, feelings, and experiences. Unstructured interviews enable a more natural flow of conversation, allowing interviewers to explore topics that may not have been initially considered, which can reveal valuable insights.

Other options, although beneficial in certain contexts, do not align with the characteristics of unstructured interviews. Standardized questions are a hallmark of structured interviews, not unstructured ones. High validity and reliability are typically associated with standardized assessments and structured approaches where comparisons across individuals are necessary. The ability to compare responses across norms is also tied to structured interviews designed with specific measures and benchmarks in mind, rather than the open-ended, exploratory nature of unstructured interviews.